Portability is a perhaps an admirable factor of any marketing equipment used for tradeshow and most show organizers would opt for it considering the easiness of transportation they will have with portable tradeshow displays. Besides being easy to transport portable displays are also easy to have set-up with; open-up the box and use them for making a setting or exhibition stall, be ready to welcome your visitors, and when show ends up dismantle your display and pack them back in the boxes.
Pop-up graphics can reflect your brand’s true identity and style if are used accurately with comprehensive deadline and promotional content inside the content along with eye-candid graphics. The design of pop-up graphics must be complementing your booth and its color, otherwise it may look little clumsy to the public and make your presentation way tougher than already it. To compete with your rival and industry giants with same niche promotion you have to be invulnerably indulged in designing your pop-up graphics to be able to present yourself better with them in the tradeshow.
A difference between custom and pre-designed tradeshow design is obviously clear- the latter is way more enticing and refreshing owing to have been designed thoughtfully after hours of pondering. You can give a nice presentation using custom tradeshow and this is how it’s more distinctive in the performance. You can catch on the gazes always with a bold-looking tradeshow display and talk silently with people by the way of colors and quality of booth even though you aren’t saying anything in words and expressing about your brand and product.
Needless to say, the market is a major jam-packed of booth designs and versatility is endless to be found out there in their shapes as well as structures. However, there is still need to choose a booth design carefully and make investment on one that can suit your all marketing needs besides being very accommodative to your product and services. Booth is what determines the success of an exhibition beforehand and a design with meticulous creation, color, and style would help you achieve your marketing goals. Take your decision after thinking well on the design and consider how you are going to present yourself by the way of graphics and banners
Tradeshow display are a must-have marketing tool for any exhibition and it’s not a norm to observe the addition of cutting edge technology in the booth designs now- audio presentation and vocals, and beams are just few to mention. Tradeshow display and exhibition are closely connected to each other; given this one thing is very clear that all marketers are now using this medium to promote their brands and it’s really hectic to beat the competition and make yourself stand out in the crowd. Somehow, if you use customized tradeshow display you can be able to cover up the cost of exhibition along with marketing charges. You should sough after the best design to be able to express yourself in the public and to receive loud applauses and wows giving the introduction of your product and services.
Tablet top display may look like traditional marketing equipments that is said to have no match when it comes to making a brand identity. People don’t feel the need of table top display in the exhibition anymore considering that it is an outmoded style of marketing and may not complement their tradeshow booth design. This perception is not completely right, because table top displays are still helpful in promoting brand and product. A display with a decent structure, a short message, an interactive logo, and a cool color theme would always catch the attention of people.
Tradeshow are incredibly popular among business owners, tradeshow exhibitors, and brand marketers; and they provide a powerful way of boosting the company’s profile and increasing the sales of products and services. And the success of the tradeshow is hidden in the booth design and modular system that you use for your presentation. You can make your success a surefire way of generating sales if you go through these five important marketing secrets;
Plan in advance:
Your planning should be in writing in the first place so should be your marketing strategy for very obvious reason that you need to kick-off early to be better in the marketing and promotion. Forward plans are important because they can secure your success as well as grow your business. And for you shall be required to engage a professional staff; make a clear and useable budget; and get a handy and interactive booth design. If your budget is medium and allows you to have a custom design prepared for the tradeshow, don’t think for a jiffy and go for it. Spending money on this direction is best for you- your personalized design is your best describer and expresser. Your brand needs identity and presentation and both can be achieved with custom design. You should have plenty of time to spare for the design.
Get in-touch with existing clients:
You may have a customer base locally, nationally, or worldwide. You need to send them an email or drop them a letter notifying them about the tradeshow exhibition and ask them to attend the show and check on new products you are going to offer. You will be showcasing your new products that is good ground for making sales- your customers are more likely to buy them because they already have shown interest in your offers.
Marketing and promotion:
Besides banner promotion and newspaper advertisements you need to use other modes of communication to announce that you are going to hold a show which is for everyone in the country and for you should use every possible means you could use online for the promotion such as social media marketing, social media network, and press releases. Let maximum people know about your launch and invite them to the show.
Knowing the competition and making a booth design:
Act like an agent x and spy on the competition, because this is essential to have an idea of the market and your competitors. You can’t foresee or predict what they are up to, but you can spy what their designs would be like seeing their promotions online or offline. And you need to differentiate yourself from them by opting for different design and structure. Use unique color combination.
When you are done with the sales and marketing and you have sold all pieces of products you have. You should try to be intact with the customers and keep the follow up and have feedbacks, because your future marketing campaign would be created based on the positive and negative feedbacks you have gathered in the current exhibition. And accept the critics because they are to improve the quality of product and services.
How can sales be grown at the tradeshow with the least promotion? If this has been your question even since you have jumped into the marketing, the probable answer to the query is offering free give-away with the product. You are spending big money on purchasing printed cards with company’s name stipulated at the top; and to have a success in the exhibition you need to figure out ways that can double up the success. As you don’t only have to make sales, promote products, but also need to get return on your investment and for you should be offering something for free. This is the time when people can buy luxurious products easily; and it’s unwise to think that they are very comfortable with a gift that’s sold out there at every store for free pennies. Corporate gifts should be special, they can or cannot be relevant, and their being in the theme is good but not always necessary. You can for instance give free chocolates when you are promoting new juices and offer free apparel when designer’s dresses are at the tradeshow in the sale’s line-up. Relevant matters for the show; in some cases it does not. When you are selling pen set you can’t offer ink along, instead you can offer diaries. There is a need to opt for best give away rather than an item that fits and is acceptable by your customers.
It’s not a surprise to find offers at tradeshow exhibition where two items are given for free when the buyer purchases one with the money. This is also a terrific idea to make sales and sale all you have brought there. If you are wondering how additional items can be offered on the small budget then wholesale is the answer. Get plenty of pieces along to be given as the gift because people feel tempted to such offers and tend to buy more than they plan when they come to the counter. Giving two free gifts on the purchase of one as the bonus always works. And for it you can make proper arrangements because it’s not very costly provided that you have resources to buy prices from. Souvenirs are always of great attractions whether it’s just a small cracker tin with very familiar company’s name on it, people would love to buy products from your booth. Research well and get to know the products that you can give for free and that can match your theme and actual product you are going to promote at the show.
I have observed that marketers and advertisers just emphasis on modern marketing terminologies like mobile phone schemes and website promotion, but an undeniable fact is that success is always when the promotion is done face to face in a live event and where people are very keen to listen every word you say and are very attentive to read your message and attend tradeshow with intentions to buy something. I remembered once I went to an onsite chocolate exhibition where every stall was best and I could hardly make a rating over the booth design because every marketer had almost same logo and I felt that I was lost in the sea of chocolates. Then suddenly I watched one tradeshow booth display in a complete white color as if they had followed the snow theme or something like that. The logo was ‘ make your winter cozy and share love gifting the chocolates’, and there was a graphic hanging with a big photo wherein father was kissing his sweet daughter who had her mouth filled with chocolate bar. The dressing was purple whilst the background was again pure white with some green trees in the back. Everyone was pulling to their exhibit and was enjoying getting free chocolates biscuits from them. I too checked on them and bought three packs of chocolates because something was very different about them. The purpose of telling this long story is to express how a unique and different tradeshow display can make your mind and force you to check the product.
Instead of using outdated marketing method and choosing same looking tradeshow display why not make a brand of brand. You might be prominent company of the world, but if you lack marketing abilities you can’t grow up. And tradeshows are known to be the best source wherein you get golden business and promotional opportunities and success lays only in a brilliant tradeshow display. You need to be different in your way of thinking and try to do something that can make you stand out in the crowd. If you are told that red color is good for the chocolate promotion use opposite and incorporate green, because your competitors are thinking the same way and you don’t wish your design to be lost among many others. Give a chance to your prospects to track you and for you will have to show yourself in a different way. Prove that you are better by implementing the best tradeshow display. Don’t go for ready-made designs because they might have sold over thousand times and might have seen by audiences in tens of tradeshow. Get a good design taking theme of your product or service into consideration and use it for the promotion. Hire a brilliant designer who can give you suggestions, and try to keep your company’s presentation as best as possible, but at the same time it has to be concise and comprehensive. Your products are worth expressing, but choose the best words to describe them and offer one item or two for free to attract your audiences and try not to offer lower quality items in the give-away instead offer something that’s not being offered by anyone else.
Secret to a successful and compelling tradeshow design is to realize that what can pull your prospects into regular customers; and for you should first make an agenda for the design and think how it should look like. You can make a tradeshow design by keeping few points in your mind such as;
Theme of the product and service
Audience to be targeted
Age group of the people
Interest of buyers and mindset
Color scheme to use
Tagline and message
A simple and catchy logo for the product if it is new
To be able to stand out in the crowd and pull sales during the show you should have all marketing tools settled in the location allotted to you. You can use display trusses, banners, graphics, and other complimentary items to make your tradeshow design a complete exhibit for the promotion of product and services. Make sure your design has all that you need to make an impression on the visitors. Where tradeshow is a way to market product and make new clients it’s the time to create brand awareness, and for you need to set-out with a great plan. Use innovative visual technologies such as graphics and displays that can rotate banners and show your message to all who attend the show. When you get your tradeshow designed by a company you have to do some homework like:
How many competitors of your brand will be attending the show?
Think putting yourself in your competitors’ shoe and figure out how they will organize the show and put products on the display? You need to think over it because you must have a different way to promote yours otherwise your exhibit won’t be different from them and this is when customers feel they have plenty of options so why not search more and try for the best. This means your tradeshow design must be strong enough to make their mind and when your prospects watch your booth they could say themselves I want this product and there is no better option out there because the exhibit where I am standing on is indeed best of all. The colors have also lasting impact; a good combination of colors can make a big difference and force the visitors to check you. Don’t forget to take suggestions from your friend when your design is ready because they could give you better idea for the improvement of the structure and forget not the first impression is the last impression so your friends would pass you a comment immediately upon watching your tradeshow design and whatever they express you should respect it, because chances are your visitors will feel the same way. Make modifications if critics are more than appraises. And go for the best booth design because the best design can drive excellent results.