Tradeshow design

Tradeshow Marketing

A solid strategy is required to make the most of your tradeshow marketing efforts.

While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.

1. Plan far in advance
Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last minute and reactionary with picking the tradeshows they participate in. Either way, to do tradeshows right, you need to begin your planning long in advance. Planning for a tradeshow it isn’t just about booking flights and hotel rooms for your staff. It should be a very strategic process, where every aspect of your tradeshow—pre-show, during-show and post-show—are all meticulously thought through and tied back to a strategy and aligned with your business goals and objectives.

2. Be a speaker, don’t just exhibit
Having a booth is great, but the platform that being a speaker provides is tough to beat. Speaking on a topic of expertise to a targeted audience provides instant credibility. It also provides a great opportunity to cross promote your booth happenings as well as giving your booth staff something to talk to visitors about. The slide deck from your presentation can also be used as content to nurture leads and prospects after the tradeshow. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance.

3. Determine tradeshow goals beforehand
What are you looking to accomplish at the tradeshow? What is your purpose for being there? For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

The point is, determine in advance, long before the event, what it is you actually are looking to accomplish because EVERYTHING you do related to the tradeshow should be connected back to accomplishing your event objectives. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

4. Spread the word in advance of the event
Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), give them a good reason to show up to your booth or session. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. Face-to-face meetings are a great way to nurture leads or even close a deal.

5. Select an ideal booth space and make it open and inviting
Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations. With most tradeshows, especially larger ones, you’ll pay a premium for larger spaces and larger spaces are typically located in ideal locations. You’ll also want to know your booth setup in advance: the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc. This will determine how you set up your space.

One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services. This subtle practice in “feng shui” will decrease the chance of having people pass you by and increase the likelihood that they’ll step in and make a connection with one of your representatives.

6. Design your booth, messaging and giveaways to make an impact
In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract a passerby to your booth. So creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

And when it comes to SWAG, be sure to select giveaway items that stand out from the norm. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable.

7. Develop an engagement plan
Your booth should be staffed with energetic and enthusiastic employees that connect with tradeshow attendees and are implementing the strategy you defined long before they arrived. Working on laptops or tablets, scanning emails on smartphones and sitting down in chairs is sure to send negative signals to a passerby. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in and engage an audience. Motion graphics, videos and demonstrations can be powerful vehicles for drawing interest and succinctly (and entertainingly) conveying more about your services and/or products.

Contests, promotions, giveaways and other creative methods can also be used to help companies create some hype and achieve their tradeshow goals. But it’s more than just SWAG and iPad giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

8. Create a post-event follow-up strategy
Just because the tradeshow is over, doesn’t mean that your work is done. This is where many tradeshow efforts miss the mark. Follow up with the attendees that visited your booth and gave you their contact information. However, don’t mistake all these contacts as warm leads and try to immediately sell to them. Send them an email to thank them for stopping by, offer them a free download of your presentation and try to gauge their interest. By the number of unsubscribes you get from your initial email, you’ll pretty quickly know who was interested in your company and who just wanted that iPad you gave away.

For those contacts remaining, set up a lead nurturing campaign. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. Keep the buzz going by generating post-tradeshow content on your blog and social media channels. And lastly, measure the results of your efforts according to the goals you set for the show and do so for several months after the show is over.

9. Set up a post-mortem debrief with the sales and marketing teams
After you return from a tradeshow, it’s critical to promptly set up a post-mortem debrief meeting with members of your sales and marketing teams. It’s important to get a 360-degree download of the show: successes, failures, shortcomings, the good, the bad and the mediocre. The reality is that sometimes your best ideas may fall flat when put into practice or your team is forced to improvise or adjust for one reason or another. Post-mortem debriefs are helpful to identity any lessons learned and action items that need to be taken to improve the success of the next tradeshow.

Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.


Tradeshow displays- take the best for promotion

Sometimes, it’s almost implausible to spend hundred of thousands of dollars on just one tradeshow display that you need for the promotion of your newly launched product. You already have one display that can be considered for the part, but you can’t take it to the exhibition for its being very bulky and heavy. Instead of bearing up transporting charges you are figuring out alternatives and can’t stand it at all. The best way is using rental tradeshow display without having to transport them to the state where the exhibition is being held. Suppose you are going to have a product’s promotion in Chicago and need a booth design along with display you can order for a rental booth display with any tradeshow equipment provider based in Chicago.


Tradeshow and your business popularity

Tradeshow are incredibly popular among business owners, tradeshow exhibitors, and brand marketers; and they provide a powerful way of boosting the company’s profile and increasing the sales of products and services. And the success of the tradeshow is hidden in the booth design and modular system that you use for your presentation. You can make your success a surefire way of generating sales if you go through these five important marketing secrets;

Plan in advance:

Your planning should be in writing in the first place so should be your marketing strategy for very obvious reason that you need to kick-off early to be better in the marketing and promotion.  Forward plans are important because they can secure your success as well as grow your business. And for you shall be required to engage a professional staff; make a clear and useable budget; and get a handy and interactive booth design. If your budget is medium and allows you to have a custom design prepared for the tradeshow, don’t think for a jiffy and go for it.  Spending money on this direction is best for you- your personalized design is your best describer and expresser. Your brand needs identity and presentation and both can be achieved with custom design. You should have plenty of time to spare for the design.

Get in-touch with existing clients:

You may have a customer base locally, nationally, or worldwide. You need to send them an email or drop them a letter notifying them about the tradeshow exhibition and ask them to attend the show and check on new products you are going to offer. You will be showcasing your new products that is good ground for making sales- your customers are more likely to buy them because they already have shown interest in your offers.

Marketing and promotion:

Besides banner promotion and newspaper advertisements you need to use other modes of communication to announce that you are going to hold a show which is for everyone in the country and for you should use every possible means you could use online for the promotion such as social media marketing, social media network, and press releases. Let maximum people know about your launch and invite them to the show.

Knowing the competition and making a booth design:

Act like an agent x and spy on the competition, because this is essential to have an idea of the market and your competitors. You can’t foresee or predict what they are up to, but you can spy what their designs would be like seeing their promotions online or offline. And you need to differentiate yourself from them by opting for different design and structure. Use unique color combination.

Following up:

When you are done with the sales and marketing and you have sold all pieces of products you have. You should try to be intact with the customers and keep the follow up and have feedbacks, because your future marketing campaign would be created based on the positive and negative feedbacks you have gathered in the current exhibition. And accept the critics because they are to improve the quality of product and services.


Custom tradeshow design and versatility

When you buy a ready-made tradeshow or booth design you don’t find it versatile enough to be used in the exhibition, because the color can or cannot match the theme of the product or it may or may not compliment the brand and offer.  You shouldn’t buy pre-designed tradeshow design unless you are in urgency and there is no option left to be used except for using one for the show. Sometimes, when exhibitions are held outside the state or country you have to make such decisions and this is what you feel is he best considering the requirements of the time? You have to take such decisions often when you can bear the shipment expenses of your marketing equipments such as display trusses, displays, and banners.

You still have a way to get your marketing equipments shipped if you get custom tradeshow design ready on the demand. For the design you need to make a sketch on the paper understanding your marketing requirements and profile of the product or products you need to promote in the design. It’s very important to choose a good color or color combinations because bolder colors can drive good results; however, this is not the case always. The messages you display on the product or in the banner are always of great value. For better conversions your tradeshow has to look versatile, attractive, and sophisticated. Stop following the old color themes and old styles of tradeshow. Use new ones such as modular display system, visual media, tri-fold table top display, and display racks to display items and more important all of these should be matching one another and must compliment your brand.

Portable displays are very common these days and retractable banner stands are in demand due to their light weight. You can take these items easily after packing them in one or two bags. Not that can you pack them easily but save money on their shipment easily without spending extra money. Being lightweight portable display and tradeshow can be transported for lower cost and can be transported in the car that you will drive. Their installation doesn’t require a lot of efforts and you can have them dismantled within matter of time. Why to be worried about transportation of huge structures when you can ship smaller ones making most of their portability factor. Take your tools anywhere in the world and market your product and services.


Tradeshow designs

You might have something on mind regarding to the tradeshow design you will use in the upcoming tradeshow. You might have a fit plan to formulate your booth with all latest technologies including visual and audio media. Ideally you should make a design on the paper or using 3D software to check if it will work out or not. This practice can help you get a perfect and flawless design since you will be free to make any amendments right up there and it does not require you to waste money by getting your design changed from the manufacture who could charge you bit more for changing any feature.

What to keep in mind before drawing the design?
You need to have an authentic and articulate structure to follow because it is as important as marketing your product; your services should be matching with the layout. Not only should design’s structure be created keeping product and offer in mind but also the basic color theme of them. For example you are promoting an iPhone case in blue color, this is just an example, your basic theme should have blue color in design otherwise it will look desultory and flawed. To make a unanimous yet soothing impression with display booth you are bound to pick a color that matches your product.

Sorting out what to integrate in the design
Sometimes a product does not have anything in audio to be promoted, and when this happens you can make a small documentary to put in the tradeshow. The documentary should cover all about the product or service but it is going to be small advertisement of 60-70 minutes like one you watch on TV. For your design to be unique go for more than one documentaries and play all one-by-one throughout the exhibition. In case of more than 2 product’s promotion idea of multiple documentaries would do it better.

Investment in the design:
When you make investment on the design make sure to get something that’s changeable as you are not required to use the same thing for years. Perhaps your upcoming tradeshow is going to be the biggest marketing chance and for you need to make changes although basic ones there should be rooms in tradeshow design for further modifications. It must be portable for certain but side by side it has capacity of accepting new modifications such as in graphics, in design, in color, and in layout. The layout can’t be changed always nor would be necessary but make sure to have other features like graphic and banner style changes.


Strategies To Follow

Making a setting up for the upcoming or ongoing tradeshow is one way of making an identity of your brand and company taking it to the international level. This can be done in a versatile way to make your existing products and services popular among the customers or else to announce new products to old as well as new customers. Organizing the tradeshow could have lasting effect on your business and is a way to put your business on display against your competitor. You also get the super golden chance to create new customers’ contact side by side satisfy the old ones with new offer, in addition you can make your relations with industry clients more stronger to keep your business going up. It is said that tradeshow is just a method for your products to be advertised or displayed, however this may not always increase your sales ratio or help you yield profits. For proper cash generation you need to have solid and proper marketing strategies to get the desired results.

The sole motive of tradeshow is marketing yourself and for you need an appropriate booth display design to say it all. When you develop or form your plan make sure to put the design of booth in priority to-do-list because this is what your entire advertising depends on- it can either make your business and sales or break your reputation. Planning is the key to be successful, the more visibility you attain the greater advantage of tradeshow promotion would be. ROI could be achieved possibility when all plans are spot-on with a design that’s sure to attract your visitors. The first time viewer of your product should be highly impressed with what you are offering. Tradeshow is the right time to explain what you are and how can you please your customers because during this time period you get million of new contacts. Strive to impart a strong impression so that your consumers will be attracted with your offers long after the show has passed off. And you should know that booth design is what accelerates any campaign or strategy; there are million of proofs to be given; it’s wise to understand the significance of display design and related marketing equipments such as pop up graphics, modular systems, and display trusses.

The design of exhibition booth should be very adorable to fit your product. Definitely your budget has a lot to do with the type of design you will choose for the show. It’s possible to get a wonderful display booth right within budget you have allocated to this task. You need to employ good graphics as well as express good messages for your customers to attract instant and afterward sales.

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Strategies for a Successful Tradeshow

Organizing a tradeshow is one sure way of enhancing your product brand. This can be for existing product(s) or new product(s). Doing so has the effect of putting your business above your competitors. You also have the opportunity to have crucial industry contacts in addition to establishing relationships with both current and potential customers relationships that can be long-term valuable. Increasing visibility of your product(s) does not however lead to automatic increase in sales of the same. You need to come up with appropriate strategies to realize the much needed sales.

Marketing is a strategy you cannot ignore when organizing a tradeshow. You need to develop a powerful marketing action plan that covers the periods before, during and after the tradeshow. Such a plan should make your products visible to consumers long before you hold the tradeshow. This gives you an easy time to explain your products when you finally hold the event. You need to develop the plan in such a way that consumers will continue to be attracted by your product(s) even after the tradeshow is over.

Another effective strategy you need to employ is to choose the most appropriate exhibition display booth(s). The size, design and configurations of exhibition booth(s) you choose should fit in well with your product(s). Note that your marketing needs and overall budget will determine the kind of exhibition display booth(s) to choose. In addition, there are various tradeshow booth ideas you can employ to attract participants to the product(s) display area for the purpose of achieving both instant and afterward sales.

The use of graphics during a tradeshow is a very effective strategy you need to employ. To achieve the desired results, you need to choose the most effective graphic elements that blend with both your booth(s) and product(s). Regardless of graphic elements you choose, the same should deliver your product messages effectively. Effectively make use of banners, brochures and exhibition stands.

The other very effective strategy you need to employ for a successful tradeshow is to effectively make use of exhibition accessories. In this regard, lighting, furniture, audio-visual equipments and other fixtures are critical. You need to choose lighting systems that enhance the visibility of your product(s). Furniture use should rhyme with other equipments and accessories used, especially around the booth area. Note that how the same are arranged also matters.

Giving away free promotional products during a tradeshow is a very effective strategy in attracting customers. Doing so is particularly effective with new product(s) that consumers are not exposed to. You need to select cost effective giveaways with value rather than those you feel are not of value. While doing so can certainly be expensive, the long-term effect is certainly worth it. More importantly however, your tradeshow team members should always be ready to address any queries or enquiries put forward by tradeshow participants.


Tradeshow design your silent salesman

A tradeshow design serves as a silent salesman at your business exhibit. The sales generation of a business depends on the experience of the salesman and the marketing staff, similarly the profitability of the show depends on the effective presentation of the design. If you are expecting good results and exposure while being on your fixed budget you must be that genius to build up a successful and stylish tradeshow design in order to achieve your goals. The word “design” seems to be very simple in this structure and the word itself refers to the layout and appearance but it has more scope than just these words. The meanings of the word are numerous when it is used in the marketing and business. Every tradeshow design has an impact over the customers yet it must be having a statement too as what you are. It becomes your business representative when you use it in the public and now people would determine everything about you by checking on your representative.

When you are planning for a business tradeshow or event here are three simple objectives you have on your mind;

ü      Getting noticed and making new contacts

ü      Casting a strong impression on the public and making sales

ü      Making people familiar with your brand and offers

You might be seeking new clients to expand your business and the level of progress to be able to earn more than you have already earned. The sales generation and lead is stimulated by all the efforts that you make in the designing of the tradeshow. When you get a TV commercial broadcasted you are basically throwing words in the public about your brand and services and letting them know what you have to give to them. But when you are attending a tradeshow aiming at grabbing the attention of your targeted audience you are doing a live publicity of your company and allowing all people to come and check.

Now when the visitors see your brand banner hover in the air and booth displayed he might want to check on you. Now the very first thing he would like to see there is “what is in there for me”. Briefly your tradeshow design ought to be having the answers of all possible questions that your customers or visitors have got on their mind. Of course they want to know what you are offering for them and your design must be displaying the offers in the clear words. Sometimes, offering some free gift voucher on the literature racks does this job very well. Upon seeing the voucher the visitor feels encouraged and gets straight to your way for asking what you are going to give him/her. If he liked that item you would probably get sale, if not the sale then at least a returning customer.


Tradeshows design and marketing

The procedure of marketing is to be simple whether it is an exp, convention, and big exhibition held at pivot city where business is on its full peak every season.  Where the booth design plays an important role in speaking about the products and companies, the arrangements are also indispensable along with booth design and graphics. No matter if you are using the services of rental booth design services or have your customized display to be used during marketing at the show. The disciple matters a lot.

Pay attention to the graphics:

Graphics are important although, their temptation can be a convincing point for any vendor. Whether the graphics can push your customers towards your booth or simply let them walk away without noticing your efforts that you have put for the promotion of your product. So be wise at this point. When you design your graphics, make sure to use the visual aspects and techniques. Blend of light and sharp, light and moderate, sharp, and smooth shades can boost the sales. Now the question is how? The exhibition is already very colorful and crowded because million of people attend it across the globe. But, when the graphics have something different to say or share, the customer would stop for a jiffy at least and watch the images rotating and read your message. If your message is attractive he will head about your booth and take the product, here is when you will get paid for the investment.

Texture of the text:

Don’t make your graphic text too long to read and too short to be misunderstood. Rather it should have main points about your product, detail of the company, and above all some discount on the real offers. For example, 20 percent off on all orders if you place order now! “ Get 50% off now on all orders, Rush Now and Place Bulk order”.  You have to play with the words rethinking on the expectations and requirements of your client. Make your exhibition a good bargain. Basic marketing tactics are to be followed when you do promotional or seasonal marketing at the show. You might have invested a lot on the design and promotion, you should think of the ways to get return on the final day.


Eco-friendly Tradeshow Exhibit Designs Can Stimulate Your Brand Promotion

Tradeshow has emerged as a quick source of promotion for many small scaled as well as large scaled business organizations. Even those who are engaged in selling lemonade and sweet chocolate candies now show-up in the event with news ideas and notions to promote their business and sell their products. Gone are the days when people liked to have signs of the product on the poster for getting impressed by what you have to offer. Every folk seems to be rational and seeks for a different presentation. The tradeshows are important for general public and people, their level of curiosity can be estimated from their act of checking the internet for grabbing the details of brands that will be selling products in the show.

A tradeshow exhibit design makes a big different, it can either uplift your promotion and yield profit out of your efforts or else scratch all customers/visitors by making them overlook your stall and walk away without even checking your product.  Whenever you make arrangements for tradeshow always use eco-friendly exhibit designs, with latest technologies’ integration.  Big back wall LCD display, a hanging silver or golden logo, 10 feet long banner stands with rotating eye-catching banners and graphics, a dual-side graphic display, acoustic audio device, and catching content on the posters. These are major attractions for any exhibit. You have to consider the possibilities taking into account all the latest technologies and items that you can use in the tradeshow to make it successful and profitable.

Apparently, recyclable portable tradeshow exhibit designs are options for many exhibitors who want to get four benefits; savings, flexibility, success, and maximum exposure. Ready-made designs are often friendly and accommodating besides just being attractive and eye-catching- professional exhibit designs are ones containing everything that should be on the display in the tradeshow. Acquiring the services of expert tradeshow designer could be another way of collecting greatest marketing ideas in the shortest time period. The designer would be transforming his ideas into his designs to make the theme of tradeshow exhibit successful for you by all angles, whilst your job is to brand yourself and promote it by pondering on the best ways. To stand out in the crowd, to catch-on customers’’ attention, and to earn the profit you should have the best tradeshow exhibit design. A design that expresses your brand and product in an inspirational way and put all details widely open on the display for those who are eager to have a look at what you have to offer and sell.


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