Table top displays aren’t much used marketing tool of the modern convention and tradeshow marketing. There are many alternatives of these displays to accommodate a show organizer and help him make the best of exhibition by promoting products and services correctly in the quickest time possible, making an instant and fast set up. Modular display systems are an innovative replacement of old displays ‘ table top displays’ and pop-up displays, however, the organizer has to use table top display because it is the only option to consider when he is confronted with low budget and time constraints in addition to small space. If you have invested in large structures and booth designs, which can’t be fitted in the space of the show according to the taken measurement then you ought to have an alternative to stick with your main object of attending the tradeshow “marketing”. Fortunately, table top displays are designed to meet your all exhibit requirements when the space is small and budget is low too.
Let’s say you are to move your tools to another city or state where allotted space is much lesser than you have ever expected and where you can hardly fit in any of your banner or graphic design with display. You don’t have any option left except using table top displays at the exhibit. Now, as far as attraction and exposure are concerned we all know that table top is completely outdated as new technologies have mitigated their importance. Somehow, you have to rescue yourself with this tool when don’t have any other option left at your disposal. When you use table top as your tradeshow exhibit, make sure to bear few things in mind to not compromise with your sales and visitors;
ü Since your table top can’t carry large texts and message. You need to use catchy headlines and contents to attract your visitors while explaining everything to them.
ü Use brochures and fliers in an order. The space being very small you need to have extra racks of small size taken along to accommodate and put your tradeshow accessories in.
ü Get one table-top designed by an expert company instead of buying oddly designed over the counter one, this will somewhat affect your marketing campaign and help you stimulate your sales generation.
ü Don’t put all the stuff on the table and thrust the things out there on it. This will make your booth look clumsy and crowd which is not good as marketing point of view.
ü Make sure your major business message is properly displayed and conveyed by your table top, otherwise it would be useless to make efforts in setting up the exhibition and spending money on moving all stuff moved to a new location.