Table Top Displays

Tradeshow Marketing

A solid strategy is required to make the most of your tradeshow marketing efforts.

While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.

1. Plan far in advance
Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last minute and reactionary with picking the tradeshows they participate in. Either way, to do tradeshows right, you need to begin your planning long in advance. Planning for a tradeshow it isn’t just about booking flights and hotel rooms for your staff. It should be a very strategic process, where every aspect of your tradeshow—pre-show, during-show and post-show—are all meticulously thought through and tied back to a strategy and aligned with your business goals and objectives.

2. Be a speaker, don’t just exhibit
Having a booth is great, but the platform that being a speaker provides is tough to beat. Speaking on a topic of expertise to a targeted audience provides instant credibility. It also provides a great opportunity to cross promote your booth happenings as well as giving your booth staff something to talk to visitors about. The slide deck from your presentation can also be used as content to nurture leads and prospects after the tradeshow. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance.

3. Determine tradeshow goals beforehand
What are you looking to accomplish at the tradeshow? What is your purpose for being there? For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

The point is, determine in advance, long before the event, what it is you actually are looking to accomplish because EVERYTHING you do related to the tradeshow should be connected back to accomplishing your event objectives. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

4. Spread the word in advance of the event
Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), give them a good reason to show up to your booth or session. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. Face-to-face meetings are a great way to nurture leads or even close a deal.

5. Select an ideal booth space and make it open and inviting
Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations. With most tradeshows, especially larger ones, you’ll pay a premium for larger spaces and larger spaces are typically located in ideal locations. You’ll also want to know your booth setup in advance: the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc. This will determine how you set up your space.

One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services. This subtle practice in “feng shui” will decrease the chance of having people pass you by and increase the likelihood that they’ll step in and make a connection with one of your representatives.

6. Design your booth, messaging and giveaways to make an impact
In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract a passerby to your booth. So creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

And when it comes to SWAG, be sure to select giveaway items that stand out from the norm. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable.

7. Develop an engagement plan
Your booth should be staffed with energetic and enthusiastic employees that connect with tradeshow attendees and are implementing the strategy you defined long before they arrived. Working on laptops or tablets, scanning emails on smartphones and sitting down in chairs is sure to send negative signals to a passerby. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in and engage an audience. Motion graphics, videos and demonstrations can be powerful vehicles for drawing interest and succinctly (and entertainingly) conveying more about your services and/or products.

Contests, promotions, giveaways and other creative methods can also be used to help companies create some hype and achieve their tradeshow goals. But it’s more than just SWAG and iPad giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

8. Create a post-event follow-up strategy
Just because the tradeshow is over, doesn’t mean that your work is done. This is where many tradeshow efforts miss the mark. Follow up with the attendees that visited your booth and gave you their contact information. However, don’t mistake all these contacts as warm leads and try to immediately sell to them. Send them an email to thank them for stopping by, offer them a free download of your presentation and try to gauge their interest. By the number of unsubscribes you get from your initial email, you’ll pretty quickly know who was interested in your company and who just wanted that iPad you gave away.

For those contacts remaining, set up a lead nurturing campaign. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. Keep the buzz going by generating post-tradeshow content on your blog and social media channels. And lastly, measure the results of your efforts according to the goals you set for the show and do so for several months after the show is over.

9. Set up a post-mortem debrief with the sales and marketing teams
After you return from a tradeshow, it’s critical to promptly set up a post-mortem debrief meeting with members of your sales and marketing teams. It’s important to get a 360-degree download of the show: successes, failures, shortcomings, the good, the bad and the mediocre. The reality is that sometimes your best ideas may fall flat when put into practice or your team is forced to improvise or adjust for one reason or another. Post-mortem debriefs are helpful to identity any lessons learned and action items that need to be taken to improve the success of the next tradeshow.

Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.


Table top display holding your brand name

Tablet top display may look like traditional marketing equipments that is said to have no match when it comes to making a brand identity. People don’t feel the need of table top display in the exhibition anymore considering that it is an outmoded style of marketing and may not complement their tradeshow booth design. This perception is not completely right, because table top displays are still helpful in promoting brand and product. A display with a decent structure, a short message, an interactive logo, and a cool color theme would always catch the attention of people.


Table-top displays

Table top displays said to lose their importance for tradeshow somewhere in the recent time, but now they are back to the scene as most innovative marketing solution of the event.  Modular table top displays are popular now-a-days for the comfort and flexibility they are bringing to the table of marketers and businessmen. A lot of webinars organizers use them to list and promote their specific product and the same is being done by those who have a brand to promote and are launching something important. In many offices, people are using table-top displays for presenting their new launching product whether it is a new apparel of the summer season or else a new pair of sneakers set-out to be launched in the coming week. Give all these examples this is certain that table top displays are still in use and carry a lot of weight when it comes to niche and product advertising.

Table-top displays are lightweight and easy-to-use, you can use good graphic on them and tuck them on the table to make your booth more enticing and bold in the colors.  Believe it or not, these displays add more colors and life to your tradeshow modular design and can impress your audiences thereby with their warm outlook and bold statement, but it depends how you get them designed and which message is being highlighted on them. So when you are having them designed from the expert; do figure out a unique way to stand out in the crowd with the use of table-top displays and forget not to use the bright colors, however, it does not mean it should be crimson red color to make visitors feel stingy in the eyes nor should it have bold yellow and red color combination to make them feel awkward. Make a sensible combination on the table top displays because they can accelerate your sale leads if you use them properly and professionally to attract your visitors and draw the attention of audiences. Table top displays are genuinely a cost-effective marketing tool for both small and large scaled businesses with capability to highlight the characteristics of your service or product. Statements must be concise and message should be compelling. You need to make the mind of your customers by incorporating table top displays in your tradeshow and for you should learn to bold your message and product’s description to grab on the attention.  Consider tri-fold table top displays when you wish to invest on them, because tri-fold displays can make your sales-generation three fold or more if you write the correct message on the display.


Table top displays are adorable by tradeshows

There are quite varieties and styles of tradeshow booth design and table top displays available in the market that also include table trusses, pop up displays, and pull up banners. It can be onerous for one to locate for one specific style among too many options out there and when each style is being appraised in songs by the tradeshow organizers and planners.  Nonetheless, the range is diverse and captivating, but nothing can beat table top displays, that are flexible, operative, and easy-to-use.  Here are few positive points crediting the table top displays being best for the business conferences as well as for tradeshows and seminars.

Easy to work:

Table top displays are easy to work with and to install in the show. They contain three panels that can be switched out, changed, or else updated whenever you feel like to change the information writer and entered. The primer mission of yours with table top display is to insert the graphic by using Velcro to make further steps easier and to make quick set up. When the information is displayed and marketed, you have option to change the text as and it requires.  Most time, marketing trend changes and you need to alter the text written or printed on the display. This part can be pretty much handles through Velcro of the table top displays.

Set-up:

You might have seen companies struggling with large size table top displays but once they manage to make the set up, they get their all attentions focused on the marketing. The structure seems to be bigger, but it is seamlessly perfect and adorable for any large scale organization when it comes to market the products in the conferences and shows. You can buy a medium sized table top display to avoid yourself spending precious time in making set-up of the display. The medium size will save you significant amount of space as well as time in the setting up the stall, you would not have to wrestle with the giant sized structure prior to marketing your brand.

Storage:

Small and medium sized table top displays are easy to store in your company’s garage or extra space you might have for them. You can also consider buying premium storage for them in case you don’t own any personal entity to store your table top displays in. moving these displays would also not need any external expense if you have acquired storage space along with shipping services. Otherwise you may get it moved on your personal or company’s expense when the show is held to other cities.


Table-Top Displays Are Traditional Way Of Marketing Yet Are Powerful!

Many of us underestimate the power of table-top displayed because they are now considered an outmoded style of marketing and hardly found at events and big shows. The fact is that these displays are one way to sharpen the knacks of modern conventions and product marketing. They can be used in a variety of ways and mixed up with other tools like banners and graphics. This is true that banner stands are way more elegant and compact that tablet top displays but when there is a little budget within which a business has to set-up stalls for the tradeshow, tablet tops come handy and help make arrangements in a cost-effective manner.

Tablet top displays are usually containing three panels; graphics, text, and images. And the entire set-up is controlled and managed using Velcro. The images can be changed and text too with the help of Velcro. For modern marketing needs there are many pro versions of tablet top displays to make exhibition manageable in the quickest time possible. Few big names in the line up of compact and pro table top displays are horizon standard table top display, horizon master laptop display, voyage brief case table top display, and pactiva compact table top display. There are many good branded table top displays to consider for the exhibition and tradeshows. Some of which even allow the exhibitors to use cutting-edge technologies and all by using the table top panel; graphics can be rotated besides changing and text can be customized right within system in time.

Though table top displays are traditional way of marketing yet they are powerful and highly accommodating tool through which message can be conveyed with ease and comfort. There are easy-to-use and install; these two features make them worth considering for the low-budget exhibition and shows. Furthermore, transportation is another ease they provide to the marketers. Tablet top displays are often lightweight so don’t take too much of space. They would help you market your products and services even if a short area has been given to you by the tradeshow organizer. There is another strong point making these displays adorable and that’s their affordability. Being very inexpensive they are a perfect and powerful marketing source for any event organizer or exhibitor. Variety is simply diverse, the market today is jam-packed of high-end tablet top displays but a strong vision is needed to make a wise selection.


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