portable displays

Tradeshow Marketing

A solid strategy is required to make the most of your tradeshow marketing efforts.

While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.

1. Plan far in advance
Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last minute and reactionary with picking the tradeshows they participate in. Either way, to do tradeshows right, you need to begin your planning long in advance. Planning for a tradeshow it isn’t just about booking flights and hotel rooms for your staff. It should be a very strategic process, where every aspect of your tradeshow—pre-show, during-show and post-show—are all meticulously thought through and tied back to a strategy and aligned with your business goals and objectives.

2. Be a speaker, don’t just exhibit
Having a booth is great, but the platform that being a speaker provides is tough to beat. Speaking on a topic of expertise to a targeted audience provides instant credibility. It also provides a great opportunity to cross promote your booth happenings as well as giving your booth staff something to talk to visitors about. The slide deck from your presentation can also be used as content to nurture leads and prospects after the tradeshow. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance.

3. Determine tradeshow goals beforehand
What are you looking to accomplish at the tradeshow? What is your purpose for being there? For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

The point is, determine in advance, long before the event, what it is you actually are looking to accomplish because EVERYTHING you do related to the tradeshow should be connected back to accomplishing your event objectives. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

4. Spread the word in advance of the event
Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), give them a good reason to show up to your booth or session. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. Face-to-face meetings are a great way to nurture leads or even close a deal.

5. Select an ideal booth space and make it open and inviting
Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations. With most tradeshows, especially larger ones, you’ll pay a premium for larger spaces and larger spaces are typically located in ideal locations. You’ll also want to know your booth setup in advance: the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc. This will determine how you set up your space.

One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services. This subtle practice in “feng shui” will decrease the chance of having people pass you by and increase the likelihood that they’ll step in and make a connection with one of your representatives.

6. Design your booth, messaging and giveaways to make an impact
In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract a passerby to your booth. So creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

And when it comes to SWAG, be sure to select giveaway items that stand out from the norm. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable.

7. Develop an engagement plan
Your booth should be staffed with energetic and enthusiastic employees that connect with tradeshow attendees and are implementing the strategy you defined long before they arrived. Working on laptops or tablets, scanning emails on smartphones and sitting down in chairs is sure to send negative signals to a passerby. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in and engage an audience. Motion graphics, videos and demonstrations can be powerful vehicles for drawing interest and succinctly (and entertainingly) conveying more about your services and/or products.

Contests, promotions, giveaways and other creative methods can also be used to help companies create some hype and achieve their tradeshow goals. But it’s more than just SWAG and iPad giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

8. Create a post-event follow-up strategy
Just because the tradeshow is over, doesn’t mean that your work is done. This is where many tradeshow efforts miss the mark. Follow up with the attendees that visited your booth and gave you their contact information. However, don’t mistake all these contacts as warm leads and try to immediately sell to them. Send them an email to thank them for stopping by, offer them a free download of your presentation and try to gauge their interest. By the number of unsubscribes you get from your initial email, you’ll pretty quickly know who was interested in your company and who just wanted that iPad you gave away.

For those contacts remaining, set up a lead nurturing campaign. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. Keep the buzz going by generating post-tradeshow content on your blog and social media channels. And lastly, measure the results of your efforts according to the goals you set for the show and do so for several months after the show is over.

9. Set up a post-mortem debrief with the sales and marketing teams
After you return from a tradeshow, it’s critical to promptly set up a post-mortem debrief meeting with members of your sales and marketing teams. It’s important to get a 360-degree download of the show: successes, failures, shortcomings, the good, the bad and the mediocre. The reality is that sometimes your best ideas may fall flat when put into practice or your team is forced to improvise or adjust for one reason or another. Post-mortem debriefs are helpful to identity any lessons learned and action items that need to be taken to improve the success of the next tradeshow.

Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.

Portable display stands

Every business owner and tradeshow exhibitor wishes to have a factor in his tradeshow marketing equipment and this one factor is indeed portability. The more portable your tools are the greater you can manage your exhibition. Now, let’s talk about the portable display stands which come in a variety of shape and structures; you have literally tons of options to consider. The ease it that you can take them anywhere with you and make a quick set-up, and take advantage of their light-weight structure that’s easy to display anywhere in the tradeshow, even on the side of your pop-up graphic.

Portable displays and ease of promotion

Portability is a perhaps an admirable factor of any marketing equipment used for tradeshow and most show organizers would opt for it considering the easiness of transportation they will have with portable tradeshow displays.  Besides being easy to transport portable displays are also easy to have set-up with; open-up the box and use them for making a setting or exhibition stall, be ready to welcome your visitors, and when show ends up dismantle your display and pack them back in the boxes.

Importance of truly portable displays

This is the 21st century where you have to strike with good marketing ideas and side-by-side think of the ways through which you can save money on the campaign because you can’t afford to pay thousand dollars of cash for just one tradeshow and networking conference and events that provide you marketing opportunities. The best if to choose the best and opt for comfortable marketing equipment, and without banner stands events aren’t said to be complete regardless of how higher investment you make to promote your brand. The traditional ways are always good for the product and services’ promotion yet comfort is something marketers and show organizers are always looking for. What if you order and get a custom design of displays now and you need to take it to your next show which is going to be held in different state. Question is that can your stand and display be easily shipped?  You might be afraid that your equipments can be broken or shifted on the road or air journey.

To make your all fears about marketing products gone and disappeared right up you need to figure out handy ways and go for tools that can be used easily and are feasible to be shipped at low cost.  Portable displays are answer to your all marketing solutions, you can order displays of a good theme and take them anywhere in the country for the promotion of product and services. Portable displays are easy to pack- you might need one case or two for them and weight of both bags would be too easy to handle and ship. Why to take colossal and giant structures with you for the setting of the shows when you can make the most of portable displays and market anything without putting much effort in the installment of the display.  Not only can portable displays be shipped at lower cost but also be installed and dismantled without much ago. You just need few minutes for the installation and once they are in place they will start the work of exposing your services and brands. Thanks to portability factor that is allowing all marketers and show organizers to move their displays easily across the town and state and take the advantage of tradeshow and gather maximum success with least investment. When you want to hold the tradeshow in different states you can consider buying portable displays because they can help you promote your product and service with feasibility.

Portable display for the exhibition

One thing every tradeshow organizer always wants to have is portability with the marketing tools. The current marketing industry is very diverse and versatile you should have proper tradeshow booth design to compete with others. It’s natural to go one state to another for the promotion of the product and services and for you need to move your marketing equipments with booth design, banner stands, pop-up displays to name a few. Your exhibition could ever be attractive without pop-up display but moving them from one city or another could be risky as this may destroy their design. For better option you can use portable ones that are designed to be moved and transportable easily. You are not required to waste your time in setting them up since they just need to stand up properly for the set-up and don’t require more than five minutes for it. Instead of spending your precious time on the set up you can focus on the product promotion and with your visitors who will attend your booth.

Dismantling portable pop up display is as easy as integrating them in the show. Within minutes you can dismantle it and pack it in the customize box usually comes with the display when you buy. To fill up the space gracefully during the show you just need to use modular display system if your budget allows. Trusses are also a good way of making a brand at the exhibit, the perfectly adorned booth would do it. Pop up displays are worth investing because you can use them as many times as you need to arrange a show. Little changes can be made in the design by spending little bucks but this is not always necessary to do it until your design gets outdates and less interesting for the readers.

Portable pop up displays come in a wide range of color, design, and shapes now. The styles are too numerous to mention, it’s very easy to match one for the product you are going to promote. But if nothing makes you feel comfortable in the range of styles you can have a prettiest one designed on the custom order. You should be sharing your requirements with the manufacture and get one that speaks better for the services. After all presenting yourself is what you objective of attending the tradeshow it.

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Portable tradeshow displays are flexible

Portable tradeshow displays are high in demand because they can be packed, uploaded, unloaded, and installed within matter of minutes. Quick set-up is just one benefit they are offering to vendors and exhibitors while flexibility is the other. Tradeshow displays have everything you need for making a stall at the tradeshow. For example, trusses, literature stands, exhibit flooring, carpets, banner stands, and banners etc.  The items of displays vary from budget to budget- a large enterprise may have high budget to spend on tradeshow exhibition and marketing stuff therefore they can invest anything from few hundred dollars to thousand dollars whereas the small companies are eager to attain maximum exposure by buying moderate number of items for marketing their products at the show.

Apart from making the sales the tradeshow events are aim at making new contacts with the global customers and offering special offers to make the relation last longer. After all the strong and ever lasting relation is indeed the reason of continuous business. Portable tradeshow displays then come handy; instead of renting out displays and tradeshow stands why not to complete your marketing stall for quick use whenever there comes a need for it. Portable tradeshow displays offer much flexibility besides being powerful in creating a bespoke outlook to the exhibition and stand. Various products can be put on the display for the promotion at the exhibition with the displays as they are packed in ordered form thereby making it possible for the exhibitor to give them an appropriate place for attracting the customers. They provide sheltered workspace.

Transportability is another ease comes with portable tradeshow displays. They can be assembled and dismantled within few minutes. They won’t need hours and hours first for the setting up the structures and then for uninstalling the equipments. You can take your displays at any exhibition abroad with you by packing them up in the small boxes. When you order a pack of portable displays them come with adjusted boxed from the company. You don’t need to invest more money on buying small boxes either. You get everything on the order from the company. For saving time and money you should opt for portable displays. If price is the factor making you confused all the way in your decision, then you should do one thing. Make a market research because many companies are offering discount on big orders I hope you would manage to get it.

Trade show display designs and their importance for business marketing

The trend of national and international trade show is growing with every passing day as the market has become vibrantly rational on the part of product marketing and business progression. Trades shows are certainly an important onsite business promotion for any large or small scaled organization; it’s just like testing your presentation skills at forefront of promoting your brand and product. As trade shows are important marketing source they have to be well-organized and managed to generate profit out of them. And the trade show display designs are something that may accelerate the sale leads of any brand by attracting more customers towards their offers.

It is important for you to have a design created by a professional designer so that to convey your message in the show and communicate with the people who would be attending the event. There will be a live interaction of you with your customers and many of them would be those who don’t even know what you are by a brand and what you are offering for them. In this situation, only professional trade show display designs can help you get recognition in the crowd of brands that will also be promoting their products.

The best presentation is necessary to make sales and win the competitor because a lot of brand out there will likely be promoting the product that you need sales for. It takes too much time and consideration to get your brand’s trade show display designs created for the show to be noticeable and eye-catching in the exhibition. If you have high budget and money to invest on the expensive tools and equipments like LCD product presentation then you can bet your sales beforehand. The use of pro equipments like banner stands, booth design, projectors, pop-up displays, and graphics may help you get maximum exposure in the show thereby procure more profit for your focused efforts of marketing. There are many trade show display designs offered by companies on the internet. You can buy a portable set of design if you want to make seasonal product promotion from time to time. Otherwise you can have one customized design created by the company on order. It would need you to make little investment on the creation and production but in return you may get lifetime reward and profit by using the set over and over again.

Portable Displays Save You Precious Time And Money

Participating in tradeshow and showing up with a creative stall is making a lot of sense for any business; it is profitable for the organization to market their product in the public by creating awareness right in a live marketplace. In order to survive and yield profit, a business has to be spent money in advertisement of 30 seconds which is then broadcast in different locations to let people know that there is a brand offering reliable product. In the same sense, tradeshows are a marketing campaigns of short time period in which you have to present yourself the best way possible, convey your message to the people to create awareness about your product, and earn profit by making sales.

If you are using standard display booth design and graphics that take time in uploading, unloading, and installation then you will obviously run out of the time and waste precious moments just in making settings. This is one of many hurdles with fixed booth design and giant pop-up graphics; they take good deal of time. What’s the solution? Of course there is only one convenient and comfortable alternate of fixed and heavy displays that need much effort- portable displays designed specifically considering tradeshow time constraints. Portable displays are innovative solution to your tradeshow stall setting- with a blink of an eye you can place the product right into its place to boast off your brand and its services. Your stall should be ready at the every first moment of tradeshow opening to receive and welcome first visitors.

Why to head to exhibit in early hours and spend hours and hours in the installation of huge structure and posters when you can save much time by using portable displays. They can be transported to the destination in time and installed right after their unloading from the vehicle. Connecting the panel is not a tough task to do, you have done it several times in previous tradeshows so now repeat the whole process of making junctions and joint and make your set-up in a matter of moments without having to involve labors in tiresome adjustment of display angles and frames. Portable displays can be used and re-used as many times as you want. They can be rolled up or down as when needed and can be saved in the box for anytime use.

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