Chicago Tradeshow

Tradeshow Marketing

A solid strategy is required to make the most of your tradeshow marketing efforts.

While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.

1. Plan far in advance
Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last minute and reactionary with picking the tradeshows they participate in. Either way, to do tradeshows right, you need to begin your planning long in advance. Planning for a tradeshow it isn’t just about booking flights and hotel rooms for your staff. It should be a very strategic process, where every aspect of your tradeshow—pre-show, during-show and post-show—are all meticulously thought through and tied back to a strategy and aligned with your business goals and objectives.

2. Be a speaker, don’t just exhibit
Having a booth is great, but the platform that being a speaker provides is tough to beat. Speaking on a topic of expertise to a targeted audience provides instant credibility. It also provides a great opportunity to cross promote your booth happenings as well as giving your booth staff something to talk to visitors about. The slide deck from your presentation can also be used as content to nurture leads and prospects after the tradeshow. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance.

3. Determine tradeshow goals beforehand
What are you looking to accomplish at the tradeshow? What is your purpose for being there? For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

The point is, determine in advance, long before the event, what it is you actually are looking to accomplish because EVERYTHING you do related to the tradeshow should be connected back to accomplishing your event objectives. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

4. Spread the word in advance of the event
Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), give them a good reason to show up to your booth or session. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. Face-to-face meetings are a great way to nurture leads or even close a deal.

5. Select an ideal booth space and make it open and inviting
Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations. With most tradeshows, especially larger ones, you’ll pay a premium for larger spaces and larger spaces are typically located in ideal locations. You’ll also want to know your booth setup in advance: the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc. This will determine how you set up your space.

One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services. This subtle practice in “feng shui” will decrease the chance of having people pass you by and increase the likelihood that they’ll step in and make a connection with one of your representatives.

6. Design your booth, messaging and giveaways to make an impact
In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract a passerby to your booth. So creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

And when it comes to SWAG, be sure to select giveaway items that stand out from the norm. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable.

7. Develop an engagement plan
Your booth should be staffed with energetic and enthusiastic employees that connect with tradeshow attendees and are implementing the strategy you defined long before they arrived. Working on laptops or tablets, scanning emails on smartphones and sitting down in chairs is sure to send negative signals to a passerby. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in and engage an audience. Motion graphics, videos and demonstrations can be powerful vehicles for drawing interest and succinctly (and entertainingly) conveying more about your services and/or products.

Contests, promotions, giveaways and other creative methods can also be used to help companies create some hype and achieve their tradeshow goals. But it’s more than just SWAG and iPad giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

8. Create a post-event follow-up strategy
Just because the tradeshow is over, doesn’t mean that your work is done. This is where many tradeshow efforts miss the mark. Follow up with the attendees that visited your booth and gave you their contact information. However, don’t mistake all these contacts as warm leads and try to immediately sell to them. Send them an email to thank them for stopping by, offer them a free download of your presentation and try to gauge their interest. By the number of unsubscribes you get from your initial email, you’ll pretty quickly know who was interested in your company and who just wanted that iPad you gave away.

For those contacts remaining, set up a lead nurturing campaign. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. Keep the buzz going by generating post-tradeshow content on your blog and social media channels. And lastly, measure the results of your efforts according to the goals you set for the show and do so for several months after the show is over.

9. Set up a post-mortem debrief with the sales and marketing teams
After you return from a tradeshow, it’s critical to promptly set up a post-mortem debrief meeting with members of your sales and marketing teams. It’s important to get a 360-degree download of the show: successes, failures, shortcomings, the good, the bad and the mediocre. The reality is that sometimes your best ideas may fall flat when put into practice or your team is forced to improvise or adjust for one reason or another. Post-mortem debriefs are helpful to identity any lessons learned and action items that need to be taken to improve the success of the next tradeshow.

Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.


Why your Chicago tradeshow display should be best?

Chicago is known for its emerging business avenues and opportunities where you will literally find thousand of competitors in one single niche of clothing and apparel and so on. At the same time, the place has been very hot for the tradeshow that are organized almost every month in the center of city and attended by thousand of business owners from all over the United States.  If you are wondering why your need to prepare carefully for Chicago tradeshow, the answer is very clear, because chances of getting exposure to the business are way more in that state than anywhere else.


Chicago tradeshow and promotion

You hold several tradeshows every year just to product some brand’s recognition and promote yourself as a big brand among worldwide customers, because the more exposure you get the higher profit you make and this is a simple yet little know secret of the business. Besides online business practices and marketing, you should try to achieve your marketing goals by attending hot tradeshows and exhibition and don’t let any chance be gone away without yielding profit in your account. When we talk about tradeshow how can we forego Chicago tradeshows and their attractions that pull million of billions of people from the country and from the world to the city and make them to shop there on the site side-by-side getting fun with most sough-after entertainment and art.  From music to art galleries all can be found on the Chicago tradeshow.

When you plan to head to the Chicago and set out to conduct an exhibition there, you must keep few points in your mind which are:

Changing your modular system and upgrading it to compete with other people on the show.

Making your exhibition a bold statement of your product, service, and brand

Offering quality give-away to your customers and buyers

Keeping your customers’ contact in the list

Maintaining the contacts with your current customers while pleasing the older ones

Try not to underscore the importance of booth design, because it can force your customer to either look at your product and service or pass by without even noticing it. The bolder the better- and invest money to have your display design a little upgrade in the layout, structure, and shape, because you are going to attend an event which requires more theme-oriented booth rather than just a design. You might have a product to promote out there, keep its theme and color in your mind, because you need to follow it for making your booth relevant to the promotion.  Don’t hesitate to spend few extra dollars on the graphic banners and pop up displays because they will provide return on investment when are integrated in the show and put in the eye-level of the customers and attendees.


Chicago tradeshow

Thousand of tradeshows are arranged in the much known business hub of United States, Chicago, for there are tens of good spots attended by national and international visitors. Those who wish to make a reputation in the market within their niche choose to be part of every business exhibition held in Chicago. If you are one of them you should prepare carefully for the show because it is not going be an ordinary tour instead more than a lifetime opportunity to gird up your lions with terms of business, productivity, and growth.  You might want to design your custom modular display system with other tools that might need replacement or repair, pop up graphics, displays, and stands are just few to mention. So to say tradeshow in Chicago are completely different what you have ever seen in your entire marketing experience so if you are off to promote your brand’s best product you should take the look at the current booth designs to be able not only completely but also to stand out in the exhibit.

Light colors are rendered professional for the shows. If you have used bright a lot in the booth design this is the time to change the shade with sometime soothing like grey, white, or off-white, the selection depends on the product you are promoting. If you are going to sell software you should have subtle combination in the mind. Huge banners with models presenting your product will always attract your visitors; this looks ordinary though yet this is the fact that enticingly huge and versatile banners still play significant role in the marketing of the product. All you need to do it just surf ins and outs of the industry.

Investing for the Chicago tradeshow is just like paving your own success on the wall as you are sure to achieve the target. If you are afraid of losing your money after spending on the equipments then you have right to know that if you could not cover up 100 percent of your investment you will get 99 percent and this is very simple ROI for the exhibition in the state. However keep your hopes on and make efforts to be successful with the marketing. Use good booth design, good layout, and advanced techniques to grab the attention of visitors and most importantly offer good products to have good feedback and to make a reputation.


Participate in Chicago tradeshow

Most business professionals and tradeshow organizers are always on the go as soon as they hear about any upcoming tradeshow exhibition. They start preparation forehand before many weeks of the tradeshow so they may have proper set-up on time there and take the chance to create brand awareness in people. The fact is that many of them feel don’t even know about Chicago Tradeshow where possibilities of business growth is far beyond their expectations. They may get more profit and exposure investing once for Chicago tradeshow exhibit.  Now the question is why Chicago tradeshow are of great importance for business professionals. The answer are numerous with respect to business reimbursement such as you get to meet other businesses and let them know about your existence; you step in a big market being attended by worldwide people; you get international customers in your contact list and you stand better chances of making big sales.

When you prepare for tradeshow exhibit of Chicago you need to focus properly on your marketing equipments and other stuff related to it. If your budget allows you to invest money in huge graphics and display then you should go for it without fear of losing any money on the investment. You will be getting 100% results of your efforts out there hence you have great possibilities to make profit at the show. When you plan for Chicago tradeshow displays you need work and rework on these items to have success at the exhibit;

ü      Consider adding more colors on your plates; on your graphics and displays, more colors you use, more eye-catching your presentation would be.

ü      Work on your logos and headers; you will be competition with competitors including national and international rivals. Your headers must be distinctive, well-designed, and eye-candy to reflect your company’s services and offers.

ü      Estimate the space: you may invest in Kiosk graphics and send your tradeshow organizer to the show place to have an exact measurement of the space. Take step accordingly, get your structures, booth design, and displays amended as per the measured figures and make sure your tools won’t overlap the space given to you for the exhibition.

ü      Visual media and modular system: don’t forget to bring these them along to the show. They are very important for your booth exhibit. You won’t be able to grab the glances of the passing thong with visual and audio attractions. Combine yoru design and creativity with the tools to make your tradeshow successful and tempting.


Chicago Tradeshow and profitability

There is no doubt that Chicago is the hub of all national and international trades, having huge buildings and sites to help marketers and buyers alike. The meaning of marketing is not limited to few words “shows and seminars” in fact the real market is there to identify the scope of product promotion and growth of your actual business. New ideas are formatted right from there as people from different nations and businesses get together in Chicago Tradeshows and get to know new methods to change the over all outlook of the word “ marketing”. Whenever there is a possibility of attending a show or contributing into a exhibit in this area you must leave all other plans of the month and focus on the one and only aspect, getting yourself heard and noticed in the Chicago Tradeshow.

Chicago is a home to million businesses and companies, with this one thing has become very clear and that’s raising competition among different names. The one brand may have several other rivals and the rivals may have millions other names trying to reach to the market level to begin a race. The perfection of tradeshow design and state-of-art marketing technologies are to be used when you intend to make a difference in the show after getting a space out there in the location. Obviously, too many people attend the show every year; the opportunity is golden though but the area that would be allotted to you maybe few feet less or more. It all depends on how many other marketers and show sponsors would be contributing there with you.

To compete there and get identity for the brand you have. You need to be pre-planned for the Chicago Tradeshow because right marketing would stimulate your business and get you sales and profits. If you investment 100 bucks for example, the return would be 10 fold that means with little efforts you may earn 1000 bucks and that’s around 90 percent of success. Don’t take chance. Instead be specific with your marketing campaign and design structure to be heard in the noises. A silent yet fully elaborated design may say it all to the public on your behalf. So think and rethink as how to make it possible. How to get yourself the attention you deserve. Don’t let your voice fade away. Work hard and make much struggle because you can do it for sure.


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