Banner Stands

Tradeshow Marketing

A solid strategy is required to make the most of your tradeshow marketing efforts.

While some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.

1. Plan far in advance
Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last minute and reactionary with picking the tradeshows they participate in. Either way, to do tradeshows right, you need to begin your planning long in advance. Planning for a tradeshow it isn’t just about booking flights and hotel rooms for your staff. It should be a very strategic process, where every aspect of your tradeshow—pre-show, during-show and post-show—are all meticulously thought through and tied back to a strategy and aligned with your business goals and objectives.

2. Be a speaker, don’t just exhibit
Having a booth is great, but the platform that being a speaker provides is tough to beat. Speaking on a topic of expertise to a targeted audience provides instant credibility. It also provides a great opportunity to cross promote your booth happenings as well as giving your booth staff something to talk to visitors about. The slide deck from your presentation can also be used as content to nurture leads and prospects after the tradeshow. Most tradeshows have a process for finding speakers, so you need to look into it and submit a proposal long in advance.

3. Determine tradeshow goals beforehand
What are you looking to accomplish at the tradeshow? What is your purpose for being there? For some companies, it may be simply about generating buzz and awareness for the company itself or perhaps a new product or service launch. For others, there might be specific sales-related objectives such as generating a certain number of leads and opportunities, or capturing as many target-rich contacts as possible for your email database. Or it may be a combination of all of these objectives.

The point is, determine in advance, long before the event, what it is you actually are looking to accomplish because EVERYTHING you do related to the tradeshow should be connected back to accomplishing your event objectives. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

4. Spread the word in advance of the event
Don’t wait until the tradeshow to start generating buzz, get buzzing before the event. Ways to do this are by hosting a webinar as a countdown for the show, post on social media, or emailing contacts about what your company will be featuring at the show.

In addition, take the opportunity to personally invite prospects and customers to meet you at the tradeshow. Based on what you’ve planned for the show (presentation, promotion, new product launch, demos, free consulting time, etc.), give them a good reason to show up to your booth or session. Also, work ahead to schedule appointments with qualified leads for consultations, presentations, demos or other meetings in advance of the event. Face-to-face meetings are a great way to nurture leads or even close a deal.

5. Select an ideal booth space and make it open and inviting
Booth location plays a critical role in the success of your tradeshow efforts. As part of your planning process, you should understand the layout of the exhibit hall and choose a location that will be best suited for high traffic and engagement opportunities. This will require registering for the conference far in advance, as last minute registrations will almost always lead to less-than-ideal booth locations. With most tradeshows, especially larger ones, you’ll pay a premium for larger spaces and larger spaces are typically located in ideal locations. You’ll also want to know your booth setup in advance: the dimensions of your space, ceiling height, access to lighting, internet access, electricity, etc. This will determine how you set up your space.

One way to immediately engage with potential customers at a tradeshow is by setting up a space that makes them feel welcome. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services. This subtle practice in “feng shui” will decrease the chance of having people pass you by and increase the likelihood that they’ll step in and make a connection with one of your representatives.

6. Design your booth, messaging and giveaways to make an impact
In a sea of booths, often on either side of crowded aisles, you have mere seconds to attract a passerby to your booth. So creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

And when it comes to SWAG, be sure to select giveaway items that stand out from the norm. Sure items like ink pens are a staple, but in addition to those, choose other items that attendees will actually want to keep for themselves, not just collect to give to their kids when they get home. Remember, even your giveaways are a reflection of your brand, so choose items that are both unique and desirable.

7. Develop an engagement plan
Your booth should be staffed with energetic and enthusiastic employees that connect with tradeshow attendees and are implementing the strategy you defined long before they arrived. Working on laptops or tablets, scanning emails on smartphones and sitting down in chairs is sure to send negative signals to a passerby. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in and engage an audience. Motion graphics, videos and demonstrations can be powerful vehicles for drawing interest and succinctly (and entertainingly) conveying more about your services and/or products.

Contests, promotions, giveaways and other creative methods can also be used to help companies create some hype and achieve their tradeshow goals. But it’s more than just SWAG and iPad giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

8. Create a post-event follow-up strategy
Just because the tradeshow is over, doesn’t mean that your work is done. This is where many tradeshow efforts miss the mark. Follow up with the attendees that visited your booth and gave you their contact information. However, don’t mistake all these contacts as warm leads and try to immediately sell to them. Send them an email to thank them for stopping by, offer them a free download of your presentation and try to gauge their interest. By the number of unsubscribes you get from your initial email, you’ll pretty quickly know who was interested in your company and who just wanted that iPad you gave away.

For those contacts remaining, set up a lead nurturing campaign. This will help determine which prospects are worth pursuing and save your sales team a lot of time and energy. Keep the buzz going by generating post-tradeshow content on your blog and social media channels. And lastly, measure the results of your efforts according to the goals you set for the show and do so for several months after the show is over.

9. Set up a post-mortem debrief with the sales and marketing teams
After you return from a tradeshow, it’s critical to promptly set up a post-mortem debrief meeting with members of your sales and marketing teams. It’s important to get a 360-degree download of the show: successes, failures, shortcomings, the good, the bad and the mediocre. The reality is that sometimes your best ideas may fall flat when put into practice or your team is forced to improvise or adjust for one reason or another. Post-mortem debriefs are helpful to identity any lessons learned and action items that need to be taken to improve the success of the next tradeshow.

Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.

Banner stands

Despite of emphasis, most marketers and advertisers are giving on advanced promotional techniques including mobile marketing and online marketing, tradeshow still remains an effective, easy, and lucrative means of face-to-face advertising and these events are held every now and then in every state where businessmen strive to grow their business and expand their customer by creating a brand awareness among state’s natives to worldwide customers to make more sales and to have more reputation in the industry. Where tradeshow are still important for brand’s identity and promotion, banner stands are known to be supreme marketing equipment that can be tailored made to accommodate any event and hold on the banner with almost any graphic and design printed onto it.

Long time ago, banner stands would use outside the restaurants only wherein prices were written for the customers so that they could get an idea what is served inside the eatery and what the prices are. And other details were mentioned including the restaurant’ location with the bold signs to help pedestrians and visitors in finding the place.  These days, banner stands are used for several marketing campaigns and I have seen them used in the webinars too where people pledge on something or protest together.  At tradeshows seeing banner stands holding down the graphics and promotional pictures isn’t a surprise or norm because this is being done everywhere.

Banner stands are used for graphic displays and best is that you can interchange the graphics to make more sense for the products you are going to promote in the event. Not only can you promote but also attract people using it. As far as the mobility of stands is concerned; you need to choose stands which can be shipped easily and are lightweight. Now-a-days, retractable banner stands are considered most sophisticated advertisement tool because you can save a lot of money on their shipment for being their light-weight and flexible. You can make a set-up fast without too much hassle and handy-work. They are also affordable and cost-effective. From 25 dollars to hundred thousand dollars you can buy banner stands of high quality and you don’t have to put a lot of money aside for them because you can get them if you have only 30 dollars in the pocket and you can still buy them if you are ready to spend 1000 dollars on them. The choice is just yours but both stand means to promote your product and service yet the quality may different due to high cost and material used inside.

Banner stands and level of ease Portable

Most of the banner stand designs are meant to be portable because now almost tradeshow happens throughout the year and locations where these shows held are unpredictable. Like a wise business man and marketer you have to head off to a place where there seems to be possibility of earning potential profit by doing the marketing of the products and services. That means you should be ready to attend the tradeshow at any given time of the month and then be prepared to advertise yourself with your all tradeshow accessories, tools, and equipments.  When you are planning to exhibit in your own city or state you don’t have to be worried about the banner stands, banners, booth design, table top, and other stuff because you have an option to rent these stuff out from a company or simply buy them to make a set up on the place. But when you have to make arrangements for any other city and state in order to become the part of the business show and exhibition you are required to move your stuff along for installing the set-up prior to the product marketing.

Portable banner stands have become such as ease for those people who want to have a quick set up at the exhibition and don’t want to be involved in spending hours and hours just on making the show set-up and installing the booth design. Versatility is one strong point makes these banner stands very adept into any tradeshow. You have a myriad of designs, varieties, and shapes to choose from.  Today we will talk about two most popular types of the banner stands having one thing in common and that’s their portability;

Retractable banner stands: as their name says it all, they are rectangular in shape and suitable to carry small and medium banners at the exhibition. There are small aluminum canisters in the stands that hold the banner in its place.  First you would pivot out the feet of the banner and then pull your banner on the pole (positioned on the top), now you need to connect the banner’s tops with the stand’s pole. That’s here. You are not bound to detach your banner after using it in the exhibition, instead you just need to retract it and then dissemble the poles and feet of the banner. That’s really easy.

X Tradeshow banner stand: this stand is one of the best banner designs makes X shape design when it is set up with three rods.  Basically its design has three rods thereby it is also known as X tripod banner stand. It is very easy to make the set up with this stand. To make the set up you press the bottom of the display down, place two rods, and put your banner on the poles. That is all it takes to make the set up for X tradeshow banner stand.

Be on the top with banner stands

Every penny you spent on the promotion of the product and service should be double returned on the final day of the tradeshow. This occurs when you take the right step and choose appropriate equipment for the exhibition to present yourself differently and uniquely. Almost all vendors and sellers have some expectations with respect to financial goals and profits when there is a discussion of tradeshows. Most of the marketers hardly get 20 percent return on the investment they made on the booth design and banner stands, this somewhere shows that they have missed out on something or else have failed in accomplishing goals. Although, they spend thousand bucks or more on single banner but consequences are not favourable.  The possible cause of this failure could be incompetence of doing the right presentation and making a tempting booth design to attract the customers.

The banner stands are perhaps an old marketing strategy with respect to tradeshow promotion, company’s expo, and event. But this works out very much and pays it full when used properly with other accessories.  Banner stands hold on the graphics with all your messages rotating on the display if you have installed the panel and have different texts to show to the public. At the same time, they are point of attraction so should be used at show on priority basis. Tall stands, colorful banners, and beautiful designs these are all you should incorporate in your booth design along with making other arrangements like flyers, brochures, and posters.

Flyers are important marketing equipment you need. Include all information and detail on the flyers such as booth number, company’s logo or stamp, address, and permanent phone number.  Sometimes, it is also handy to get your designs printed along, for example if you sell jewelry design you may offer a small booklet and display it on the banner stand. Offer it for free and give a free gift voucher to your customers on their orders. This would bring more visitors to your booth.  Mention on the banner stands that you are offering gifts and designs for free. All those who would have a look at your banner would go straight to your stall and ask for the gift and possibly buy what you have to offer. Banner stand should be very colorful and beautifully designed so that to give an impression side by side passing your message onto your customers.

Maximize your marketing mindset with banner stands

Nonetheless, banner stands are an effective mean of advertising but they do the right things when are used and adorned properly to make yourself different from the exhibit. To make your investment wise and get long term profit most of people make the use of general content and graphics to use the banners for the long term. The same goes with the banner stands; they should be intricately designed and profusely decorated to go well for any upcoming marketing trend. The design of the banner stand matters a lot at this point. The stand can also be used for years to come when right complimentary colors are used in the theme to market any product or service.

Banner stands are not an outmoded style of marketing. They are still as effective as they were in the past but this time the vendor or marketer has to make some changes to create a sense of uniqueness in the old module. None of marketing campaign can be completed without the stands and banners. For one reason or two you need to make little investment in the banner stands so that to hang your posters or graphics on.  If your budget is medium or small you can follow some simple tips to stimulate your marketing and that’s your own budget;

  1. Ø      Choose content that can be used further for upcoming sales and marketing.
  2. Ø      Let the details be brief onto the stand.
  3. Ø      Describe your motive compressively.
  4. Ø      Choose fine colors making combination of light and bright shades.

Ø      Sometimes colors get faded with the passage; avoid using to much intense or sharp color like red

Ø      Get an elegant designed on the stand that won’t go out of the style and trend.

While you are getting your stands designed, pay close attention to its long term and short term business goals along considering the ways to make out of your fund spent. Certain designs are subject to change, so one must have to foresee a creation that can be availed for a long time. Your focus should be on your business promotion and its growth rather than concentrating too much always on the same aspect like design, stands’ layout, and graphics. It would be good to take some time, think over and over again, and map out every thing in one setting. If this seems to be implausible, the better is to opt for the things that can be amended as and when required such as banner graphics, and technology used in.

Use Banner Stands to Create Strong Impact At Your Next Exhibit

Being an owner of big business enterprise is not very simple; you have to attend several events either as a vendor or seller. Events and exhibitions are simply a gateway of promotion offering you a golden chance to say something about your brand and services to the public. Most of the people use table settings and make their settings in the center of hall or location to become visible when promoting their product or new offers but now this approach has become somewhat outmoded and clumsy. When there are many other great ways and ideas to advertise your business why should you keep using the old sources of marketing like a table and standstill banner or graphic sitting on the table?

Banners are one of the best ways to express and market your services to the public- being very eye-catching the banners can grab on the attention of visitors and won’t make your offers overlooked. Banners are to be used with their banner stands and ordering the right banner stand should be your prior consideration when you plan the theme of your marketing exhibit.  The design of banners and their types come are secondary things to consider whilst having the right banner stands needs more attention.  These days, retractable banner stands are very popular being easy-to-use, install, and transportable. These stands can either be one-sided or dual sided- when more than one text message or large graphics are meant to be displayed at exhibit or in the show, you’d better opt for dual-sided banner stands.

The graphic cartridge and panel is normally based in the center or below retractable stands making it easier for the marketer to mange the whole theme all by himself by setting the multiple graphics and rotating them in a sequent as and when it’s required.  The banner stands incorporated and adored with laminated graphics can be truly your brand- logo provided; they are used properly and well-organized.  A lasting and strong impact can be created on the bystanders and guests at exhibit by choosing on the eye-candy graphics on the either side of the banner stands. Numbers of companies are involved in the business of banner stands, although you have an option to order a stand from the already designed pieces, but you should try to get a customized piece so that to be stood-out among other brands and offers in the show. A good source of finding out a collateral banner stands and designs is the internet. Check on the latest model of banner stands and schedule your product marketing in a successful colorful theme of your choice.

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