This question has been asked relatively a quite more times than any other question about tradeshow. The smartest answer is that a custom tradeshow can definitely increase your sales at the exhibition because you have presented yourself in your own style and cared not to display your products like your competitors who might have lost in the promotions that have forgotten to upgrade their display booth for being working on the busy schedule.  Custom tradeshow is actually created according to a specific and particular product theme and it stands more chances to increase sales being very distinctive in its outlook and presentation.